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Smør

441 E 12th St, New York, NY 10009
$$
Scandinavian, Sandwiches, Breakfast & Brunch

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Master Critic Review

Smør 7.9
East Village
A Scandinavian-leaning all-day spot that’s at its best when you treat breakfast like a composed sandwich run—savory, structured, and not overly fussy. Pick one signature handheld, add one baked good, and you’re set.
Must-Try Dishes: Hangover Sandwich, Danish Hot Dog, Cardamom Buns
Scores:
Value: 7.2 Service: 7.8 Consistency: 7.9 Food Quality: 8.1 Atmosphere: 7.6 Cultural Relevance: 7.4
What makes it special: Scandi-inspired breakfast plates and sandwiches with a modern feel.
Who should go: Brunch seekers who want something different
When to visit: Late morning for a calmer room
What to order: Hangover sandwich, Danish hot dog, cardamom bun
Insider tip: Do one savory handheld and one bun—skip doubling mains.
Logistics & Planning
Parking: Street parking only; limited availability and can be tough after mid-morning. Public transit is the easiest option.
Dress code: Casual and relaxed—jeans, sneakers, and everyday wear are perfectly fine.
Noise level: Low to moderate—easy to talk, but it can get lively during peak brunch hours.
Weekend wait: 20–40 minutes late morning on weekends; lines move steadily.
Weekday lunch: Little to no wait most weekdays, especially before noon.
Dietary Options
Vegetarian options: Yes—several vegetarian-friendly sandwiches and baked goods.
Vegan options: Limited—some plant-based options, but not a full vegan menu.
Gluten-free options: Limited—no dedicated gluten-free program; cross-contact possible.
Good to Know
Is this good for a first date? Yes—casual, unfussy, and different enough to spark conversation without feeling like a full sit-down commitment.
Can I get a table without a reservation? Yes—ordering is straightforward and turnover is quick; arriving a bit earlier helps on weekends.
Is it kid-friendly? Fine for older kids who are comfortable with simple sandwiches and baked goods; the space is small and not stroller-focused.
Best For
Better for: Structured, savory breakfast sandwiches and Scandinavian-inspired flavors you won’t find at standard brunch spots.
Skip if: You want a long, leisurely brunch with table service or a large, kid-centric menu.