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BTS - Bagel To Sandwich

240 W 40th St, New York, NY 10018
$$
Breakfast & Brunch, Bagels, Bakeries, Bagels

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Master Critic Reviews (3 Lists)

BTS - Bagel To Sandwich 8.2
Times Square
A high-output bagel-and-sandwich counter that’s strongest when you treat it like a customizable breakfast workshop: choose the bagel, pick the cream cheese, then build one big sandwich and stop. It’s built for speed and variety, with vegan options that don’t feel like an afterthought.
Must-Try Dishes: Bacon, egg & cheese on an everything bagel, Pico de Gallo bagel sandwich, Vegan sausage, egg & cheese
Scores:
Value: 7.9 Service: 8 Consistency: 8.7 Food Quality: 8.3 Atmosphere: 6.6 Cultural Relevance: 8
What makes it special: Huge menu of bagel builds (including legit vegan choices) with fast turnaround.
Who should go: Grab-and-go breakfast people and bagel sandwich fans.
When to visit: Early morning before the line forms.
What to order: BEC, Pico de Gallo build, flavored cream cheese bagel.
Insider tip: Order one sandwich + one plain bagel for later—best value.
Logistics & Planning
Parking: Street parking is very limited in Times Square; garages nearby but expensive. Public transit is the practical choice.
Dress code: Very casual—anything goes. This is a counter-service spot.
Noise level: Moderate to loud during peak hours; fine for solo dining, not ideal for long conversations.
Weekend wait: Not applicable—primarily a breakfast and daytime counter.
Weekday lunch: 5–15 minutes during the rush; little to no wait off-peak.
Dietary Options
Vegetarian options: Yes—multiple egg-and-cheese builds, veggie add-ons, and cream cheese options.
Vegan options: Yes—plant-based cream cheeses and customizable vegan bagel sandwiches.
Gluten-free options: Limited—no dedicated gluten-free bagels; cross-contact likely.
Good to Know
Is this good for a first date? Not ideal—this is a fast, functional counter better suited for solo meals or quick bites than lingering conversation.
Can I get a table without a reservation? There’s no reservation system; seating is limited and first-come, but turnover is quick.
Is it kid-friendly? Yes—simple menu, quick service, and familiar flavors work well for kids, though space is tight for strollers.
Best For
Better for: Speed, customization, and value—especially if you want a fully personalized bagel sandwich with vegan-friendly options.
Skip if: You want a sit-down breakfast, quieter atmosphere, or gluten-free reliability.
BTS - Bagel To Sandwich 8.2
Times Square
A high-output bagel-and-sandwich counter that’s strongest when you treat brunch like a customization workshop: pick the bagel, pick the schmear, build one big sandwich, and move on. The menu is huge and the turnaround is fast, with vegan options that don’t feel like an afterthought.
Must-Try Dishes: Bacon egg and cheese bagel, Pico de Gallo bagel sandwich, Flavored cream cheese bagel
Scores:
Value: 8.2 Service: 8 Consistency: 8.6 Food Quality: 8.4 Atmosphere: 6.6 Cultural Relevance: 8
What makes it special: Huge bagel-build menu (including legit vegan choices) with fast turnaround.
Who should go: Grab-and-go brunch people
When to visit: Early morning before the line forms
What to order: BEC, Pico de Gallo build, flavored cream cheese
Insider tip: Order one sandwich + one plain bagel for later—best value move.
Logistics & Planning
Parking: No on-site parking. Street parking is extremely limited in Times Square; nearby garages are the only realistic option and are expensive.
Dress code: Very casual. Anything goes—jeans, athleisure, work clothes, tourists all fit in.
Noise level: Moderate to loud. High-energy counter service with constant movement; conversation is fine but not intimate.
Weekend wait: Not applicable—this is a breakfast/brunch-focused, counter-service spot.
Weekday lunch: 5–10 minutes during peak, often no wait off-peak.
Dietary Options
Vegetarian options: Yes—multiple egg-and-cheese builds, veggie add-ons, and cream-cheese-forward options.
Vegan options: Yes—several clearly viable vegan bagel and sandwich builds that feel intentional, not token.
Gluten-free options: Limited—no dedicated gluten-free bagels; cross-contamination likely.
Good to Know
Is this good for a first date? Only if you’re keeping it casual. It’s fast, functional, and food-focused—not romantic, but low-pressure and efficient.
Can I get a table without a reservation? Yes—there are no reservations. Order at the counter and grab seating if available, or plan to take it to-go.
Is it kid-friendly? Yes for older kids who like bagels and sandwiches. No special kids menu or amenities, but the food is familiar and flexible.
Best For
Better for: Customization, speed, and value versus sit-down brunch spots. Stronger vegan options than most Midtown bagel counters.
Skip if: You want table service, a relaxed linger, or a quieter brunch experience—choose a sit-down café or restaurant instead.
BTS - Bagel To Sandwich 7.9
Theater District
A tight-footprint bagel-and-sandwich specialist that prioritizes custom builds and quick pickup over hanging out. Strongest when you treat it like a breakfast workshop—choose a bagel, choose a schmear, then lock in a straightforward egg-and-cheese sandwich.
Must-Try Dishes: Bacon, egg & cheese bagel sandwich, Egg & cheese on an everything bagel, Flavored cream cheese on a toasted bagel
Scores:
Value: 7.6 Service: 7.9 Consistency: 7.8 Food Quality: 8.1 Atmosphere: 6.4 Cultural Relevance: 7.4
What makes it special: Build-your-own bagel sandwiches with fast Midtown pickup energy.
Who should go: Grab-and-go breakfast people
When to visit: Weekday mornings for fastest turnaround
What to order: BEC, egg & cheese, toasted bagel + schmear
Insider tip: Skip lingering—order ahead if you’re on a tight schedule.
Logistics & Planning
Parking: No on-site parking. Street parking is extremely limited; nearby paid garages are the most realistic option.
Dress code: Casual and functional—anything you’d wear for a quick Midtown breakfast run.
Noise level: Low to moderate—mostly order calls and foot traffic rather than sustained crowd noise.
Weekend wait: Not applicable—primarily a breakfast and daytime operation.
Weekday lunch: Typically no wait; brief line during peak breakfast hours (8–9:30am).
Dietary Options
Vegetarian options: Yes—multiple egg-and-cheese builds, bagels, and a wide range of cream cheese options.
Vegan options: Limited—select bagels and non-dairy spreads; confirm availability in-store.
Gluten-free options: Very limited—no dedicated gluten-free bagels; cross-contamination likely.
Good to Know
Is this good for a first date? Not ideal. This is a quick, transactional spot with minimal seating—better for efficient fuel than lingering conversation.
Can I get a table without a reservation? There’s little to no table service—order at the counter and expect grab-and-go or brief standing space.
Is it kid-friendly? Yes for older kids who can order simply, but there are no high chairs or kid-focused amenities.
Best For
Better for: Fast, customizable bagel sandwiches when you know exactly what you want and value speed over atmosphere.
Skip if: You want a sit-down bagel experience, a relaxed brunch vibe, or gluten-free-friendly options.