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The Roll

921 Folsom St, San Francisco, CA 94107
$
Sushi

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Master Critic Review

The Roll 7.7
SoMa
Casual SoMa counter serving oversized futomaki, premium inari, and colorful kaisen-don that pop on camera. Quick service and tidy plating make it a grab-and-post option at lunch.
Must-Try Dishes: Futomaki special, Kaisen-don, Premium inari trio
Scores:
Value: 8.6 Service: 7.9 Consistency: 7.7 Food Quality: 7.8 Atmosphere: 7 Cultural Relevance: 7.4
What makes it special: Oversized, colorful rolls and bowls built for overhead shots.
Who should go: Lunch crowds chasing bright sushi bowls
When to visit: 11:30 am–12:15 pm to beat the rush
What to order: Futomaki; kaisen-don; premium inari
Insider tip: Ask for lids off and sauces on the side for cleaner photos.
Logistics & Planning
Parking: Street parking is limited in SoMa during lunch rush; nearby paid garages are available on 4th and Townsend.
Dress code: Casual—office wear and street clothes are both fine.
Noise level: Low to moderate—easy to chat, but room buzzes at peak lunch.
Weekend wait: Closed for dinner—lunch only.
Weekday lunch: 10–20 minutes during peak noon rush, otherwise minimal wait.
Dietary Options
Vegetarian options: Yes—vegetable futomaki and inari are available.
Vegan options: Limited—plain inari and cucumber rolls work, but sauces may contain fish.
Gluten-free options: Some options (sashimi bowls, plain rolls) but no dedicated prep area.
Good to Know
Is this good for a first date? Not ideal—it’s a counter-service spot geared toward fast lunches, better for casual meetups than romantic dates.
Can I get a table without a reservation? Yes—reservations aren’t taken. Seating is first-come and usually turns over quickly.
Is it kid-friendly? Yes for older kids—menu is simple and service is fast, but space is tight and high chairs aren’t available.
Best For
Better for: Quick, colorful sushi bowls and oversized rolls that look great on camera without a long wait.
Skip if: You’re looking for a full-service dinner, extensive drink menu, or a longer sit-down experience.