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Masa
Master Critic Reviews (3 Lists)
Masa
9.2
High‑end omakase led by chef Masa Takayama offering meticulously crafted sushi at the legendary 10 Columbus Circle location.
Must-Try Dishes:
Omakase Nigiri Course, Toro sushi, Seasonal Omakase Roll
Scores:
Value: 8.5
Service: 9.2
Consistency: 9.3
Food Quality: 9.5
Atmosphere: 9
Cultural Relevance: 9
What makes it special: Chef Masa’s omakase is considered one of NYC’s most refined sushi experiences.
Who should go: Sushi purists and special‑occasion diners
When to visit: Dinner seating, early evening
What to order: Chef’s Omakase, Toro Nigiri, Seasonal Roll
Insider tip: Book months ahead — limited counter seats fill fast.
Masa
9.0
An ultra‑exclusive omakase counter where Chef’s attention to detail and premium Japanese ingredients create a quiet, ritualistic sushi tasting that few places in NYC match. Minimalist surroundings keep focus entirely on the food, making each bite a carefully crafted moment. Reservation demand and rarity reinforce its status among sushi connoisseurs.
Must-Try Dishes:
Seasonal omakase (25+ pieces), Toro with fresh wasabi, Chef’s seasonal sashimi
Scores:
Value: 8
Service: 9.2
Consistency: 9.3
Food Quality: 9.6
Atmosphere: 8.5
Cultural Relevance: 9.1
What makes it special: Rarefied omakase — Chef‑served, meticulous sushi tasting in intimate counter seating.
Who should go: Sushi lovers and serious omakase fans.
When to visit: Dinner, reservation recommended far ahead.
What to order: Full omakase, toro with wasabi, seasonal sashimi.
Insider tip: Counter seating only — go early and align palate with chef’s rhythm.
Logistics & Planning
Parking: Valet available for $20, street parking limited and challenging after 6pm.
Dress code: Smart casual attire recommended; no shorts or sandals.
Noise level: Quiet and intimate, ideal for conversation — can hear your date easily.
Weekend wait: Expect a wait of 60-90 minutes without a reservation.
Weekday lunch: No wait typically, though reservations are still recommended.
Dietary Options
Vegetarian options: Limited vegetarian options; however, the chef can accommodate with prior notice.
Vegan options: Vegan options are very limited, but there are some plant-based elements available upon request.
Gluten-free options: Yes, gluten-free options are available, with separate prep to avoid cross-contamination.
Good to Know
Is this good for a first date? Yes, it’s an excellent choice for a first date. The intimate, quiet environment fosters conversation, and the luxurious experience sets a romantic mood. However, be prepared for a high-end experience, which may not be suitable for all budgets.
Can I get a table without a reservation? It’s highly unlikely to get a table without a reservation, especially on weekends. Reservations are in high demand, so it’s best to plan well ahead to secure a spot.
Is it kid-friendly? Masa is not typically kid-friendly. The atmosphere is quiet and geared towards adults, and the lengthy tasting experience may not be suitable for children. Best suited for adults or older teens who appreciate fine dining.
Best For
Better for: Masa excels in its quiet, luxury ambiance and meticulously prepared omakase, offering a level of refinement and exclusivity that’s unmatched by most other sushi spots in NYC.
Skip if: If you’re looking for a casual dining experience, faster service, or a less expensive meal, you might want to consider alternatives like Sushi Yasuda or Blue Ribbon Sushi.
Masa
8.9
Chef Masayoshi Takayama’s temple of sushi is an ultrararefied omakase where pristine fish and minimalist seasoning do the talking. The experience is hushed, intimate, and relentlessly focused on rice temperature, knife work, and purity of flavor.
Must-Try Dishes:
Otoro nigiri, Uni tasting, Kegani (hairy crab) course
Scores:
Value: 6.8
Service: 8.7
Consistency: 9
Food Quality: 9.5
Atmosphere: 8.8
Cultural Relevance: 8.3
What makes it special: One of NYC’s most exacting omakase counters, built on fish quality and rice craft.
Who should go: Serious sushi purists and milestone splurgers
When to visit: Weeknights for a quieter counter
What to order: Otoro, uni, chef’s seasonal shellfish
Insider tip: Sit at the hinoki counter for the full rhythm of the meal.