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Friedman's Herald Square

138 W 31st St, New York, NY 10001
$$
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Master Critic Review

Friedman's Herald Square 8.3
Herald Square
Vibes: Brunch Bliss Spots Family Friendly Favorites Comfort Food Classics Business Lunch Power Players
A comfort-forward all-day café with one of the most reliable gluten-free playbooks in Midtown, from pancakes to fried chicken. The room runs busy but staff are used to celiac diners and the menu makes gluten-free feel normal, not special-ordered.
Must-Try Dishes: Lemon Ricotta Pancakes (GF), Fried Chicken & Waffles (GF prep), Pastrami Reuben on GF bread
Scores:
Value: 8 Service: 8.2 Consistency: 8.6 Food Quality: 8.6 Atmosphere: 7.4 Cultural Relevance: 8.1
What makes it special: Extensive gluten-free comfort menu in a high-traffic location.
Who should go: Brunch lovers or travelers needing safe GF near Penn.
When to visit: Early weekday brunch to dodge the crush.
What to order: GF pancakes, fried chicken & waffles, Reuben on GF bread.
Insider tip: Ask for the dedicated GF fryer items—they’re the safest bets.