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Brioche Bakery & Cafe
$ · Breakfast, Brunch

1640 Haight St, San Francisco, CA 94117 (415) 913-7940
Closed
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ZipPicks Awards

Best Brunch in Haight-Ashbury Best Breakfast in Haight-Ashbury

Vibe Check this spot

Food Quality 5
Service 5
Atmosphere 5
Value 5
Consistency 5
Cultural Relevance 5

0 / 5 selected

Master Critic Review

Brioche Bakery & Cafe 7.5
Haight
Vibes: Sweet Treats Escapes Quick Bites Champions Cheap Eats Budget Brilliance Brunch Bliss Spots
Haight Street bakery-café for morning croissants, breakfast sandwiches, and coffee to go. Useful hours and counter speed make it a convenient first stop.
Must-Try Dishes: Almond Croissant, Breakfast Sandwich, Tartine
Scores:
Value: 8.3 Service: 7.2 Consistency: 7.1 Food Quality: 7.4 Atmosphere: 6 Cultural Relevance: 7
What makes it special: Fresh pastries with fast morning counter service on Haight.
Who should go: Grab-and-go pastry fans
When to visit: Mornings for the freshest bake
What to order: Almond croissant; tartine; breakfast sandwich
Insider tip: Order ahead online to skip the queue.
Logistics & Planning
Parking: Street parking only along Haight and Masonic; metered and limited to short durations, especially weekends.
Dress code: Completely casual — most guests come in hoodies or workout clothes grabbing coffee or a pastry.
Noise level: Low to moderate — morning chatter and espresso machine hum, but easy to hold conversation.
Weekend wait: N/A — closes by midafternoon.
Weekday lunch: Minimal to no wait unless during weekend brunch rush.
Dietary Options
Vegetarian options: Yes — several pastry and breakfast sandwich options are meat-free.
Vegan options: Limited — may find a few items like avocado toast or plain breads, but not a focus.
Gluten-free options: Very limited — no dedicated gluten-free baking, but some egg dishes may be suitable.
Good to Know
Is this good for a first date? Not ideal — it’s more a quick breakfast or coffee meet-up spot than a sit-down date setting.
Can I get a table without a reservation? Yes — it’s first-come, first-served with a counter-service setup; small tables usually open quickly.
Is it kid-friendly? Yes — relaxed environment, high chairs available, and plenty of easy items for kids like croissants or sandwiches.
Best For
Better for: Faster, cheaper breakfast run than sit-down brunch spots nearby like Zazie or That’s My Jam.
Skip if: You’re looking for full table service or a long brunch — head to nearby bistros for that experience.

Hours

Monday8am - 8pm
Tuesday8am - 8pm
Wednesday8am - 8pm
ThursdayClosed
Friday8am - 8pm
Saturday8am - 8pm
Sunday8am - 8pm