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FARMTOBURGER

310 W 40th St, New York, NY 10018
$$$$

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Master Critic Review

FARMTOBURGER 7.6
Times Square
A hotel-embedded “better sourcing” comfort stop built around grass-fed burgers and a small, all-day-friendly menu. It’s not a destination meal, but it’s a useful hidden option in 10018 when you want something straightforward that at least tries to prioritize ingredient quality.
Must-Try Dishes: Grass-fed burger, Chicken & waffles, Fried cauliflower
Scores:
Value: 7.4 Service: 7.2 Consistency: 6.6 Food Quality: 7.9 Atmosphere: 6 Cultural Relevance: 6.2
What makes it special: Hotel-based comfort food with a farm-sourcing story.
Who should go: Travelers and nearby workers needing a dependable bite.
When to visit: Early dinner or quick lunch between meetings.
What to order: Burger, chicken & waffles, fried cauliflower.
Insider tip: Go when it’s quiet—service is smoother and faster.
Logistics & Planning
Parking: No dedicated parking; nearby garages available but expensive. Street parking is extremely limited in Times Square.
Dress code: Casual—jeans, sneakers, and work attire all fit. No need to dress up.
Noise level: Moderate—hotel lobby energy but usually manageable for conversation.
Weekend wait: 15–30 min during peak Times Square traffic; shorter off-peak
Weekday lunch: Little to no wait most days
Dietary Options
Vegetarian options: Yes—fried cauliflower and a few vegetable-forward sides work well.
Vegan options: Limited—possible with modifications, but not a strong vegan destination.
Gluten-free options: Limited—burger can be ordered without a bun; cross-contamination possible.
Good to Know
Is this good for a first date? Only if the goal is casual and quick. It’s relaxed and low-pressure, but lacks the atmosphere most people want for a memorable first date.
Can I get a table without a reservation? Yes. Walk-ins are the norm, especially outside peak Times Square dinner hours.
Is it kid-friendly? Yes—straightforward menu, familiar flavors, and a relaxed setting make it workable for kids, though there are no special amenities.
Best For
Better for: A cleaner, more ingredient-conscious comfort-food stop compared to typical Times Square fast-casual options.
Skip if: You’re looking for a destination burger, strong value pricing, or a memorable sit-down experience—better options exist outside the theater district.