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Friedman's
Master Critic Review
Friedman's
8.2
Vibes:
Brunch Bliss Spots
Quick Bites Champions
Business Lunch Power Players
Solo Dining Sanctuaries
A Midtown West brunch-and-lunch workhorse with a long-standing reputation for accommodating gluten-free diners without stripping the menu down to salads. Expect fast-moving service, big portions, and comfort-leaning plates that hold up under heavy foot traffic. Best for a reliable reset meal when schedule matters as much as taste.
Must-Try Dishes:
Shakshuka, Avocado toast with poached eggs, Lemon ricotta pancakes
Scores:
Value: 8.2
Service: 8.3
Consistency: 8.7
Food Quality: 8.6
Atmosphere: 7
Cultural Relevance: 8
What makes it special: A high-volume Midtown staple known for strong gluten-free accommodation.
Who should go: Gluten-free brunchers and lunch commuters
When to visit: Late morning weekdays for shortest waits
What to order: Shakshuka, avocado toast, pancakes
Insider tip: Go off-peak—kitchen timing is best before noon.
Logistics & Planning
Parking: No valet. Street parking is limited and competitive; nearby paid garages are the most reliable option, especially on weekdays.
Dress code: Casual to smart-casual. Jeans, sneakers, and workwear all fit comfortably.
Noise level: Moderate. Lively during peak brunch, but conversation is easy off-peak.
Weekend wait: 30–45 minutes during brunch hours; dinner service is typically lighter.
Weekday lunch: 5–15 minutes, often no wait if you arrive before noon.
Dietary Options
Vegetarian options: Yes – multiple vegetarian-friendly comfort dishes and brunch plates.
Vegan options: Limited – a few modifiable items, but not a vegan-focused kitchen.
Gluten-free options: Yes – extensive gluten-free accommodation with clear menu guidance and staff familiarity.
Good to Know
Is this good for a first date? Better for a casual daytime first date than a romantic one. The energy is efficient and busy, not intimate, but it’s low-pressure and dependable.
Can I get a table without a reservation? Yes, especially on weekdays. Walk-ins move quickly outside peak weekend brunch hours.
Is it kid-friendly? Yes. Portions are generous, the menu is approachable, and the atmosphere is forgiving for kids, especially earlier in the day.
Best For
Better for: Reliable gluten-free brunch and lunch with speed and consistency in a high-traffic Midtown setting.
Skip if: You want a leisurely, quiet brunch or a destination-level culinary experience—this is more about efficiency and accommodation than indulgence.