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FRO
Master Critic Review
FRO
7.7
Located at the La Brea Tar Pits, FRO is a plant-based creamery specializing in soft serve built from cold-pressed juice. Visitors customize bowls and cups with fruit and crunchy toppings, creating lighter, vegan-friendly frozen treats before or after museum time.
Must-Try Dishes:
Kiwi sorbet bowl, Honeydew soft serve, Build-your-own fruit-topped FRO cup
Scores:
Value: 7.4
Service: 8.5
Consistency: 7.7
Food Quality: 7.8
Atmosphere: 7
Cultural Relevance: 6
What makes it special: Plant-based soft serve built from cold-pressed juice near the Tar Pits.
Who should go: Families and museumgoers craving lighter frozen treats near Tar Pits.
When to visit: Afternoons after touring La Brea Tar Pits exhibits.
What to order: Kiwi sorbet bowl, honeydew soft serve, fruit-topped FRO cup.
Insider tip: Time your stop just before closing for shorter lines after museum rush.
Logistics & Planning
Parking: Use the La Brea Tar Pits/Museum parking lot (paid, typically $15–$18). Nearby street parking on Curson or 6th is possible but limited during museum peak hours.
Dress code: Very casual—museum attire, workout clothes, and family-friendly outfits all fit in.
Noise level: Low to moderate—outdoor and museum-adjacent foot traffic, but easy for conversation.
Weekend wait: Minimal—to-go style counter rarely builds more than a 5–10 minute line before closing.
Weekday lunch: Typically no wait, aside from brief museum tour rushes around noon and 3pm.
Dietary Options
Vegetarian options: Yes—everything is plant-forward with fruit toppings and juice-based soft serve.
Vegan options: Yes—almost the entire menu is vegan since the soft serve is made from cold-pressed juice.
Gluten-free options: Yes—most bases are naturally gluten-free; check toppings for granola or cookie crumble ingredients.
Good to Know
Is this good for a first date? Yes if you want a quick, low-pressure meet-up near the museums. It’s casual and outdoorsy but not ideal for long conversations since seating is limited.
Can I get a table without a reservation? There are no reservations—this is a counter-service stand. Seating availability depends on the adjacent museum benches and outdoor tables.
Is it kid-friendly? Very—light, fruity soft serve appeals to kids, and proximity to the Tar Pits makes it an easy post-museum treat. Best for ages 3+ who can handle outdoor seating.
Best For
Better for: Healthier, fruit-driven frozen treats that feel lighter than traditional ice cream or gelato, especially for museumgoers wanting a quick refresh.
Skip if: You want rich, creamy traditional ice cream or a sit-down dessert experience—other scoop shops nearby offer more indulgent options.