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Hokkaido Sashimi Marketplace

5423 Geary Blvd, San Francisco, CA 94121
$$
Japanese, Live/Raw Food, Seafood Markets, Japanese, Seafood

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Master Critic Reviews (2 Lists)

Hokkaido Sashimi Marketplace 7.8
Little Russia
Neighborhood sashimi market selling pristine cut-to-order fish and take-home boxes. Ideal for DIY sushi nights or a quick premium seafood fix without a sit-down service.
Must-Try Dishes: Chef’s Sashimi Box, Salmon–Hamachi Trio, Uni Add-On
Scores:
Value: 8.6 Service: 7.2 Consistency: 7.8 Food Quality: 8.2 Atmosphere: 6.3 Cultural Relevance: 7
What makes it special: Market-format sashimi with quality typically seen at sit-down spots.
Who should go: Home sushi makers and sashimi purists
When to visit: Midday for widest selection before sellouts
What to order: Chef’s sashimi box; salmon–hamachi trio; uni add-on
Insider tip: Call ahead for special cuts or larger party platters.
Logistics & Planning
Parking: Metered street parking on Geary Boulevard; easier midday than evenings.
Dress code: Casual; come as you are—many customers stop in while running errands.
Noise level: Quiet; it’s a retail-style seafood market with minimal background noise.
Weekend wait: No wait—takeaway only, though some items sell out early.
Weekday lunch: Usually no wait; quick service at the counter.
Dietary Options
Vegetarian options: Limited—occasional seaweed salad or tofu sides.
Vegan options: Very limited; primarily raw fish offerings.
Gluten-free options: Yes—most sashimi is naturally gluten-free, but soy sauce contains gluten unless you bring or request GF packets.
Good to Know
Is this good for a first date? Not ideal—it’s a grab-and-go market rather than a dine-in setting. Better for picking up high-quality sashimi for a home date night.
Can I get a table without a reservation? There’s no table service or seating; it’s strictly counter pickup and takeaway.
Is it kid-friendly? Suitable for older kids who enjoy sushi; there are no seats or child amenities.
Best For
Better for: Top-notch sashimi quality and value for takeaway compared to nearby sit-down sushi bars.
Skip if: You’re seeking a dine-in experience, cooked entrees, or a full-service sushi meal.
Hokkaido Sashimi Marketplace 7.9
Richmond District
A hidden gem offering fresh sashimi and sushi in a relaxed market setting, known for its wide variety of seafood and affordable prices.
Must-Try Dishes: Sashimi Platter, Uni Nigiri, Spicy Tuna Roll
Scores:
Value: 8.3 Service: 7.5 Consistency: 7.8 Food Quality: 8.2 Atmosphere: 6.9 Cultural Relevance: 7.6
What makes it special: Offers high-quality sashimi and sushi in a casual, market-style environment.
Who should go: Ideal for sushi lovers looking for fresh options without the high price tag.
When to visit: Weekdays during lunch for a quieter experience.
What to order: Sashimi Platter, Uni Nigiri, Spicy Tuna Roll.
Insider tip: Ask for the daily special for some hidden gems not on the regular menu.
Logistics & Planning
Parking: Street parking available, but can be challenging during peak hours. There is a public parking lot nearby.
Dress code: Casual, comfortable clothing recommended. Jeans are fine, but avoid overly casual attire like gym clothes.
Noise level: Low to moderate - the environment is casual and relaxed, perfect for quiet conversation.
Weekend wait: Can get busy, with wait times around 20-30 minutes, especially on weekends.
Weekday lunch: Typically no wait during weekdays for lunch.
Dietary Options
Vegetarian options: Yes - offers a small selection of vegetarian-friendly rolls and sides.
Vegan options: Limited - a few options such as vegetable rolls and sides, but not a fully vegan menu.
Gluten-free options: Yes - gluten-free soy sauce and dedicated prep areas for avoiding cross-contamination.
Good to Know
Is this good for a first date? Yes, the low-key atmosphere and fresh sushi make for a relaxed and intimate dining experience.
Can I get a table without a reservation? Yes, though during peak hours or weekends it may be a bit of a wait. It's always a good idea to go early.
Is it kid-friendly? Yes, it's casual and family-friendly with a menu that can appeal to kids, including non-spicy options.
Best For
Better for: Better for budget-conscious sushi lovers looking for fresh and high-quality options without the premium prices.
Skip if: Skip if you're looking for a high-end, formal dining experience or if you prefer a more refined ambiance.