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Jerrell’s BETR BRGR

117 6th Ave, New York, NY 10013
$$
Burgers
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ZipPicks Awards

Best Burgers in Tribeca & Soho Best Vegan Restaurants in Tribeca & Soho Best Vegetarian Restaurants in Tribeca & Soho

Vibe Check this spot

Food Quality 5
Service 5
Atmosphere 5
Value 5
Consistency 5
Cultural Relevance 5

0 / 5 selected

Master Critic Review

Jerrell’s BETR BRGR 8.0
Hudson Square
Vibes: Healthy Haven Quick Bites Champions Trendy Table Hotspots Solo Dining Sanctuaries
A focused vegan burger counter that gets the core texture-and-seasoning balance right, delivering a convincing smash-style experience without trying to mimic steakhouse swagger. Order tight, eat immediately, and let the fries-and-shake combo do the extra lifting.
Must-Try Dishes: Vegan smash-style burger, Loaded chili fries, Cookies & cream milkshake
Scores:
Value: 8.1 Service: 7.6 Consistency: 7.8 Food Quality: 8.2 Atmosphere: 6.7 Cultural Relevance: 7
What makes it special: A vegan burger that nails texture and seasoning like a real smash.
Who should go: Plant-based eaters and curious omnivores
When to visit: Off-peak afternoons for fastest service
What to order: Burger; chili fries; milkshake
Insider tip: Eat the burger immediately—crisp edges fade fast in transit.
Logistics & Planning
Parking: Street parking is limited and competitive in SoHo; garages nearby but pricey. Rideshare or walking is easier.
Dress code: Casual and urban—jeans, sneakers, and streetwear all fit right in.
Noise level: Moderate during peak hours; easy conversation off-peak, louder when the counter is busy.
Weekend wait: 10–20 minutes during peak, faster if ordering to-go
Weekday lunch: Little to no wait outside of the noon rush
Dietary Options
Vegetarian options: Yes — the entire menu is vegetarian-friendly.
Vegan options: Yes — fully vegan menu with multiple burger, fry, and shake options.
Gluten-free options: Limited — lettuce wrap option available, but cross-contact is possible and fries share prep space.
Good to Know
Is this good for a first date? Yes for low-pressure, casual dates—quick service and bold flavors keep things easy, but it’s not a linger-all-night spot.
Can I get a table without a reservation? Yes—there’s no reservation system. Seating is first-come, first-served, and most guests order at the counter.
Is it kid-friendly? Generally yes—simple burgers, fries, and shakes work for kids, though seating is limited and fast-paced.
Best For
Better for: Convincing smash-style vegan burgers that satisfy both plant-based eaters and omnivores without overcomplication.
Skip if: You want a sit-down burger experience, extended table time, or a non-vegan menu with traditional beef options.