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Lure Fishbar
Master Critic Reviews (2 Lists)
Lure Fishbar
8.6
Vibes:
Birthday & Celebration Central
Business Lunch Power Players
Date Night Magic
Trendy Table Hotspots
Lure Fishbar is a subterranean SoHo seafood and sushi restaurant styled like a sleek yacht, with a deep raw bar, polished nigiri, and indulgent mains like lobster mac and cheese. It draws fashion and media crowds for celebratory dinners, power sushi at the bar, and late-night shellfish platters.
Must-Try Dishes:
Lobster Mac and Cheese, Hellfire Roll, Crispy Sushi Rice with Spicy Tuna
Scores:
Value: 6.8
Service: 8.7
Consistency: 8.7
Food Quality: 9
Atmosphere: 9.2
Cultural Relevance: 8.9
What makes it special: Yacht-like SoHo dining room pairing raw bar, sushi, and glitzy seafood classics.
Who should go: Seafood lovers willing to splurge in a scene-y room.
When to visit: Busy dinner hours or late-night for peak energy.
What to order: Oysters, crispy sushi rice, lobster mac and cheese.
Insider tip: Sit at the sushi bar if you want the best view of the action.
Logistics & Planning
Parking: Street parking in SoHo is limited, especially evenings; nearby paid garages on Mercer and Greene typically run $25–$45.
Dress code: Smart casual with a polished edge; stylish jeans are fine but most guests lean dressy.
Noise level: Moderately loud during peak dinner hours; conversation possible but not intimate without raising your voice slightly.
Weekend wait: 30–60 minutes without a reservation; bar seats sometimes turn over faster.
Weekday lunch: Usually no wait, though prime noon hours can see brief delays.
Dietary Options
Vegetarian options: Moderate selection—salads, vegetable sides, and a few non-seafood entrées.
Vegan options: Limited—typically 1–2 adaptable vegetable dishes; best to call ahead.
Gluten-free options: Good options across raw bar, sushi, and mains; staff can guide modifications.
Good to Know
Is this good for a first date? Yes—its yacht-like design, lighting, and polished service make it a strong choice for an upscale first date, though the buzzier noise level leans more lively than intimate.
Can I get a table without a reservation? Possible but unpredictable. Walk-ins may find bar seating or late-night tables, but prime dinner slots typically require advance booking.
Is it kid-friendly? Suitable for older kids or teens who enjoy seafood; no dedicated children’s menu, and the scene-driven ambiance skews adult.
Best For
Better for: Polished sushi, raw bar depth, and an upscale, fashion-forward dining room that blends luxury with energy.
Skip if: You want a quiet meal, budget-conscious pricing, or a casual neighborhood seafood spot without the scene.
Lure Fishbar
8.4
In a subterranean room styled like a sleek yacht, Lure pairs sushi, raw bar platters, and seafood with a fashion-world crowd and strong cocktails. It’s an upscale, scene-y choice for couples who want date night to feel like a night out.
Must-Try Dishes:
Miso-glazed salmon, Sushi and raw bar selections, Lure Fishbar burger
Scores:
Value: 6.8
Service: 8.2
Consistency: 8.6
Food Quality: 8.5
Atmosphere: 9
Cultural Relevance: 8.3
What makes it special: Boat-like Mercer Street dining room mixing polished seafood and see-and-be-seen energy.
Who should go: Couples wanting buzzy seafood with a downtown fashion crowd.
When to visit: Later dinners on Fridays or Saturdays for peak scene.
What to order: Miso-glazed salmon, sushi, signature burger.
Insider tip: Sit along the banquette rail for the best view of the room.
Logistics & Planning
Parking: Street parking is limited in SoHo; nearby paid garages on Mercer and Prince are the most reliable options.
Dress code: Smart casual leaning dressy—fashion-forward outfits fit the room; elevated denim is acceptable.
Noise level: Moderate to loud, especially during peak fashion-crowd hours; date-night conversation is possible but not hushed.
Weekend wait: 45–60 minutes without a reservation; bar seats may open sooner.
Weekday lunch: Typically no wait, but the room fills quickly during peak fashion/retail hours.
Dietary Options
Vegetarian options: Several options across sushi, salads, and vegetable sides; possible to build a full meal.
Vegan options: Limited—raw bar- and sushi-focused menu means only a handful of plant-based sides and salads.
Gluten-free options: Good selection of naturally GF seafood and sashimi; staff can guide on sauces and substitutions.
Good to Know
Is this good for a first date? Yes—its yacht-like room and lively energy create an impressive atmosphere, though the volume skews more scene-y than intimate.
Can I get a table without a reservation? Possible but unpredictable during dinner; bar seating or early-evening walk-ins offer the best odds.
Is it kid-friendly? Not ideal for young kids—it's designed for adults, with dim lighting, elevated pricing, and a nightlife-adjacent crowd.
Best For
Better for: Upscale seafood in a stylish, yacht-inspired room with strong cocktails and people-watching.
Skip if: You want a quiet, intimate dinner or a menu with extensive vegan or non-seafood options.