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Postcard

31 Carmine St, New York, NY 10014
$$$

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Master Critic Review

Postcard 7.8
West Village
Opened in 2024 by the Nami Nori team, Postcard is a tiny, design-heavy Japanese bakery where every cake, donut, and fruit sando is gluten-free. It’s more treat stop than full meal, but celiac diners cross town for plated slices and mochi donuts that finally feel like “normal” dessert.
Must-Try Dishes: Koji basque cheesecake, Matcha mochi donut, Strawberry cream fruit sando
Scores:
Value: 6.5 Service: 6.8 Consistency: 7.6 Food Quality: 8.5 Atmosphere: 8.7 Cultural Relevance: 7.9
What makes it special: A fully gluten-free Japanese bakery crafting sweets rarely safe for celiacs.
Who should go: Dessert-focused gluten-free eaters and coffee break snackers.
When to visit: Afternoons before popular cakes and donuts sell out.
What to order: Koji basque cheesecake, matcha mochi donut, strawberry fruit sando.
Insider tip: Share a few slices dine-in, then box whole cakes for later.
Logistics & Planning
Parking: Street parking only; limited but slightly easier on side streets before 5pm. No valet.
Dress code: Casual and design-forward—athleisure and jeans are perfectly fine.
Noise level: Low to moderate—small room with light café chatter, easy for conversation.
Weekend wait: Not applicable; it’s a bakery, but expect 10–20 minutes of counter lines during peak weekend afternoons.
Weekday lunch: Usually no wait aside from a brief counter line.
Dietary Options
Vegetarian options: Yes—most pastries and sandos are naturally vegetarian.
Vegan options: Very limited—some drinks but most pastries contain dairy or eggs.
Gluten-free options: Excellent—100% gluten-free bakery with dedicated prep.
Good to Know
Is this good for a first date? Yes—its tiny, design-forward space and beautifully plated cakes make it a cute, low-pressure dessert date spot, especially after dinner nearby.
Can I get a table without a reservation? Yes—there are no reservations; seating is first-come and limited, so arrive on the early side if you want to dine in.
Is it kid-friendly? Somewhat—kids who enjoy sweets will love it, but the space is very small with no strollers or high-chair accommodations.
Best For
Better for: Gluten-free desserts that feel texturally indistinguishable from traditional Japanese pastries, plus visually striking cakes ideal for gifting or photos.
Skip if: You want a full meal, extensive seating, or vegan pastries—nearby cafés or larger bakeries will be better equipped.