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SUGARFISH

1345 2nd St, Santa Monica, CA 90401
$$$
Japanese

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Master Critic Reviews (5 Lists)

SUGARFISH 8.0
Downtown Santa Monica ✓ Verified
Chef Nozawa's legacy continues with this no-frills approach to traditional sushi where warm rice and pristine fish take center stage. The Trust Me menus eliminate decision fatigue while delivering a curated progression of the day's best selections.
Must-Try Dishes: Trust Me Lunch Set, Toro Hand Roll, Daily Special Nigiri
Scores:
Value: 8.2 Service: 7.8 Consistency: 8.8 Food Quality: 8.5 Atmosphere: 6.9 Cultural Relevance: 7.9
What makes it special: Nozawa-style warm rice and no-modifications philosophy
Who should go: Purists seeking traditional sushi without fusion
When to visit: Early lunch to avoid long waits
What to order: Trust Me lunch special, add toro hand roll
Insider tip: No reservations but turnover is efficient
Logistics & Planning
Parking: Street parking challenging, nearby public lots $8-15, valet not available
Dress code: Casual - anything from workout clothes to business attire fits
Noise level: Moderate to lively - quick turnover creates energy but conversation possible
Weekend wait: 45-90 min typical, arrive before 5:30pm or after 8:30pm
Weekday lunch: 15-30 min peak hours (12-1:30pm), minimal wait otherwise
Dietary Options
Vegetarian options: Very limited - cucumber and avocado rolls only
Vegan options: Not recommended - fish-based broths in most items
Gluten-free options: Possible with modifications - request no soy sauce, stick to sashimi
Good to Know
Is this good for a first date? Not ideal - the efficient service and counter seating prioritize eating over lingering conversation. Better for established couples who appreciate quality sushi.
Can I get a table without a reservation? Yes, it's walk-in only. Best strategy: arrive at opening (11:30am lunch, 5:30pm dinner) or use the text waitlist system during peak hours.
Is it kid-friendly? Not particularly - no kids menu, no modifications allowed, and the purist approach may not appeal to young palates. Better for teens who already enjoy sushi.
Best For
Better for: Authentic Nozawa-style sushi at lower price point than high-end omakase, consistent quality across locations, efficient service when you want great sushi without the ceremony
Skip if: You want creative rolls, prefer cold rice, need extensive modifications, or looking for a leisurely dining experience with ambiance
SUGARFISH 8.4
Downtown Santa Monica ✓ Verified
Chef Kazunori Nozawa's streamlined sushi concept delivers the 'Trust Me' experience with warm rice, fresh neta, and no-nonsense presentation. This location consistently executes the signature style that made Nozawa a legend, offering remarkable quality at accessible prices.
Must-Try Dishes: Trust Me Special Roll Set, Albacore Belly Handroll, Daily Omakase Rolls
Scores:
Value: 9.1 Service: 7.9 Consistency: 9.2 Food Quality: 8.7 Atmosphere: 7.3 Cultural Relevance: 8.5
What makes it special: Nozawa's revolutionary warm rice technique at democratic prices
Who should go: First-timers and regulars seeking consistent excellence
When to visit: Weekday lunch for shorter waits
What to order: Trust Me set, toro handroll, edamame
Insider tip: Skip the soy sauce - each piece is perfectly seasoned
Logistics & Planning
Parking: Street metered parking ($2/hr until 9pm) or public garage on 2nd Street ($3 first 90 min)
Dress code: Casual - come as you are, jeans and nice shirt perfectly fine
Noise level: Moderate buzz - easy conversation at tables, slightly louder at sushi bar
Weekend wait: 30-45 min typical, up to 60 min on Saturdays
Weekday lunch: 5-15 min max, often immediate seating before 12:30pm
Dietary Options
Vegetarian options: Limited - cucumber, avocado, and veggie rolls available
Vegan options: Very limited - edamame, cucumber roll, seaweed salad only
Gluten-free options: Yes - can substitute tamari, avoid Trust Me sets (has one roll)
Good to Know
Is this good for a first date? Perfect - intimate enough to talk, interesting enough to break ice, and the Trust Me format removes ordering pressure. Just avoid the sushi bar for dates.
Can I get a table without a reservation? Yes, they don't take reservations. Best strategy: arrive at 11:45am or 5pm sharp, or put name on list and grab a drink nearby while waiting.
Is it kid-friendly? Yes but better for kids 8+ who eat sushi. No kids menu, limited non-sushi options, and the efficient service means shorter meal duration.
Best For
Better for: Consistency and value - you'll get the same excellent experience every visit at prices 30% below comparable quality elsewhere
Skip if: You want creative specialty rolls, all-you-can-eat, or to customize your sushi with spicy mayo and tempura crunch
SUGARFISH 7.5
Downtown Santa Monica ✓ Verified
Nozawa's streamlined sushi concept delivers warm rice and pristine fish in preset menus at fixed prices, eliminating decision fatigue. The no-tipping policy and efficient service create an accessible entry point to quality traditional sushi.
Must-Try Dishes: Trust Me Set, Nozawa Signature, Daily Special Nigiri
Scores:
Value: 8.3 Service: 7.2 Consistency: 8.5 Food Quality: 8 Atmosphere: 6.5 Cultural Relevance: 6.9
What makes it special: No-choice omakase at neighborhood prices
Who should go: Sushi beginners and efficiency seekers
When to visit: Early dinner to avoid wait times
What to order: Trust Me set, add daily special nigiri
Insider tip: No modifications but allergies accommodated
Logistics & Planning
Parking: Street parking challenging, nearby public lots $8-15, valet not available
Dress code: Casual - come as you are, beachwear to business casual all fine
Noise level: Moderate buzz - counter seating quieter than tables
Weekend wait: 30-45 min typical, no reservations taken
Weekday lunch: 5-15 min wait, best at 11:30am or after 1:30pm
Dietary Options
Vegetarian options: Very limited - cucumber and avocado rolls only
Vegan options: No - all rice seasoned with non-vegan ingredients
Gluten-free options: Yes with modifications - can substitute tamari, skip certain items
Good to Know
Is this good for a first date? Yes if they're low-maintenance - no reservations means potential wait, fixed menu removes awkward ordering dynamics, counter seating can feel intimate
Can I get a table without a reservation? First-come first-served only - arrive before 6pm weekdays or right at opening on weekends to minimize wait
Is it kid-friendly? Not ideal for young kids - no kids menu, raw fish focus, efficient service expects quick dining. Better for teens who like sushi
Best For
Better for: Consistent quality without pretense - better value than high-end omakase, more authentic than fusion spots, perfect when you want good sushi without decisions
Skip if: You want creative rolls, need extensive vegetarian options, prefer choosing individual pieces, or expecting luxury omakase experience
SUGARFISH 8.6
Downtown Santa Monica ✓ Verified
Chef Nozawa's legacy lives on through Trust Me-style sets featuring warm rice, perfectly seasoned fish, and their famous ponzu sauce. Since opening, this location has maintained the no-frills excellence that made Sugarfish an LA institution with reliable quality at approachable prices.
Must-Try Dishes: Trust Me Set, Albacore Sushi, Blue Crab Hand Roll
Scores:
Value: 9.3 Service: 8.2 Consistency: 9.2 Food Quality: 8.8 Atmosphere: 7.4 Cultural Relevance: 8.4
What makes it special: Nozawa-style sushi democratized for everyday dining
Who should go: First-timers wanting quality without intimidation
When to visit: Early dinner avoids 90-minute waits
What to order: Trust Me set, add daily special nigiri, edamame
Insider tip: Order ahead on app to skip the perpetual line
Logistics & Planning
Parking: Street parking challenging after 5pm, nearby public lot $8 flat rate evenings
Dress code: Casual - come as you are, beachy attire common
Noise level: Moderate buzz - easy conversation at counter or tables
Weekend wait: 60-90 min typical, 30 min with app pre-order
Weekday lunch: 15-20 min walk-in, instant with pickup order
Dietary Options
Vegetarian options: Yes - cucumber, avocado, and inari options available
Vegan options: Very limited - basically just cucumber rolls and edamame
Gluten-free options: Partial - can request no sauce, but limited options
Good to Know
Is this good for a first date? Yes if casual - the Trust Me format removes ordering pressure and keeps things flowing. Skip if trying to impress with ambiance.
Can I get a table without a reservation? They don't take reservations - it's first-come first-served or order ahead on the app for pickup/faster seating.
Is it kid-friendly? Reasonably - simple menu works for kids who eat sushi, but no kids menu. Counter seating might be challenging with toddlers.
Best For
Better for: Consistent quality without the fuss - beats pricier omakase spots for reliability and approachability
Skip if: You want creative rolls or tempura - head to Kazunori for hand rolls or splurge on Nobu for scene
SUGARFISH 8.2
Downtown Santa Monica
Chef Nozawa's legendary Trust Me-style sushi brings traditional preparation with warm rice and pristine fish at accessible prices. The minimalist space focuses attention on the beautifully simple nigiri presentations, while the no-tipping policy and efficient service create a refreshingly straightforward experience.
Must-Try Dishes: Trust Me Set, Albacore Sushi, Blue Crab Roll
Scores:
Value: 9.1 Service: 8 Consistency: 8.9 Food Quality: 8.5 Atmosphere: 7.2 Cultural Relevance: 8.3
What makes it special: Best quality-to-price ratio with cult following since 2008
Who should go: Sushi beginners and budget-conscious purists
When to visit: Early dinner beats notorious wait times
What to order: Trust Me set menu for first-timers
Insider tip: Order takeout to skip hour-plus waits