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Wise Sons — Ferry Plaza Farmers Market Outpost
$ · Bagels

1 Ferry Plaza, San Francisco, CA 94111 (415) 429-7226
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ZipPicks Awards

Best Bagels in San Francisco

Vibe Check this spot

Food Quality 5
Service 5
Atmosphere 5
Value 5
Consistency 5
Cultural Relevance 5

0 / 5 selected

Master Critic Review

Wise Sons — Ferry Plaza Farmers Market Outpost 8.4
Financial District
Vibes: Brunch Bliss Spots Food Hall Frenzy Quick Bites Champions Hidden Gems Heaven
Weekend market counter from the SF deli known for traditional techniques and sturdy, well-seasoned bagels. Lines move quickly and you can grab a dozen plus schmears while browsing the Ferry Plaza stalls.
Must-Try Dishes: Sesame bagel with house-cured lox, Everything bagel with scallion cream cheese, Egg & cheddar 'bodega-style' bagel
Scores:
Value: 8 Service: 8.2 Consistency: 8.5 Food Quality: 8.8 Atmosphere: 7.1 Cultural Relevance: 8.9
What makes it special: SF-born deli (since 2011) bringing celebrated bagels to Ferry Plaza.
Who should go: Bagel fans cruising the Saturday farmers market
When to visit: Arrive early morning before peak market rush
What to order: Lox on sesame; everything + scallion schmear; egg-cheddar bagel
Insider tip: Pick up bagels first, then eat on the bayside benches with a coffee.
Logistics & Planning
Parking: Limited metered parking near the Ferry Building; best to use the nearby Embarcadero Center garages or park along Washington Street before 9am for easier access.
Dress code: Casual and comfortable—most visitors are dressed for the farmers market or waterfront strolls.
Noise level: Moderate—open-air market bustle but you can still chat easily outdoors.
Weekend wait: Not applicable—this location operates mornings through early afternoon only.
Weekday lunch: Typically no line on weekdays since it’s a weekend-only outpost.
Dietary Options
Vegetarian options: Yes—multiple vegetarian bagel sandwiches and schmears available, including plain, scallion, and veggie options.
Vegan options: Limited—can do plain bagels with hummus or avocado but no vegan cream cheese currently offered.
Gluten-free options: No gluten-free bagels available at this outpost; standard wheat bagels only.
Good to Know
Is this good for a first date? Yes if you’re going for a casual Saturday morning vibe—grab bagels and coffee, then walk the waterfront or browse the market together.
Can I get a table without a reservation? There’s no indoor seating or reservations here—it’s a farmers market stand with benches nearby for casual eating.
Is it kid-friendly? Definitely—kids love the bagels and nearby market stalls. Bring strollers early before the midmorning crowds build.
Best For
Better for: Authentic, New York–style bagels made locally with great chew and seasoning—perfect for grab-and-go breakfast or market browsing.
Skip if: You’re looking for full-service dining, indoor seating, or gluten-free baked goods—this is a market counter only.

Hours

Monday7am - 3pm
Tuesday7am - 3pm
Wednesday7am - 3pm
Thursday7am - 3pm
Friday7am - 3pm
Saturday8am - 3pm
Sunday8am - 3pm